Search Terms Report
The report showing the actual searches that triggered your ads. Not your keywords, the real queries. Reviewed weekly, it feeds your negative list.
Free · no signup · last reviewed August 29, 2026
The definition
The report showing the actual searches that triggered your ads. Not your keywords, the real queries. Reviewed weekly, it feeds your negative list.
Why it matters to an owner
This is where your money actually went. Ten minutes a week here beats any optimization guru's advice.
Keep going
The Weekly Search-Terms RitualTwenty minutes a week reading the searches that actually spent your money: the three bucke…Negative KeywordA word that blocks your ad from showing on searches containing it. A plumber adds "jobs" s…Master Negative Keyword List53 negative keywords that block the searches almost no local or B2B service business shoul…
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.