Negative Keyword
A word that blocks your ad from showing on searches containing it. A plumber adds "jobs" so "plumber jobs" searchers — job hunters, not customers — never cost a click.
Free · no signup · last reviewed August 29, 2026
The definition
A word that blocks your ad from showing on searches containing it. A plumber adds "jobs" so "plumber jobs" searchers — job hunters, not customers — never cost a click.
Why it matters to an owner
The fastest waste-cutter in paid search. Most accounts leak 10–30% of spend to searches a good negative list would have blocked.
Keep going
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.