Master Negative Keyword List
53 negative keywords that block the searches almost no local or B2B service business should pay for — annotated by category, with the plural-variant trap explained.
Free · no signup · last reviewed August 29, 2026
These 53 negative keywords block the searches almost no local or B2B service business should pay for: job hunters, students, DIYers, freebie hunters, and buyers of the wrong thing entirely. Paste them into your campaign as negative broad match (no brackets, no quotes — the default) and they block any search containing those words.
The plural trap most people miss: unlike normal keywords, negatives do NOT match close variants — negative “jobs” does not block “job”, and “course” doesn’t block “courses”. That’s why this list carries singular and plural forms separately.
residential home builder home builders remodel remodeler remodelers homeowner homeowners handyman diy free crack cracked torrent open source jobs career careers salary salaries hiring resume resumes indeed apprentice apprenticeship apprenticeships training course courses class classes exam exams certification certifications practice test license exam continuing education how to tutorial tutorials school schools bookkeeping payroll tax taxes quickbooks cheap cheapest used rental second hand
Before pasting, scan for collisions with your own offers: a trainer sells “courses”, an accountant sells “tax” — delete any term you actually want to be found for. Then let the search-terms report grow the list weekly; this is a seed, not a ceiling.
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