Phrase Match
Keyword match type triggering on searches that include your phrase's meaning. 'emergency electrician' can match 'emergency electrician near me' but not 'electrician salary'.
Free · no signup · last reviewed August 29, 2026
The definition
Keyword match type triggering on searches that include your phrase's meaning. 'emergency electrician' can match 'emergency electrician near me' but not 'electrician salary'.
Why it matters to an owner
The workhorse middle ground: enough reach to learn, enough control to not fund Google's creativity with your budget.
Keep going
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.