Phrase Match
Keyword match type triggering on searches that include your phrase's meaning — 'emergency electrician' can match 'emergency electrician near me' but not 'electrician salary'.
Free · no signup · last reviewed August 29, 2026
The definition
Keyword match type triggering on searches that include your phrase's meaning — 'emergency electrician' can match 'emergency electrician near me' but not 'electrician salary'.
Why it matters to an owner
The workhorse middle ground: enough reach to learn, enough control to not fund Google's creativity with your budget.
Keep going
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.