Exact Match
Keyword matching restricted to searches with the same meaning as your keyword (written in [brackets]). Fewest impressions, highest control.
Free · no signup · last reviewed August 29, 2026
The definition
Keyword matching restricted to searches with the same meaning as your keyword (written in [brackets]). Fewest impressions, highest control.
Why it matters to an owner
When you're proving whether a market works, exact match keeps the experiment clean — you know precisely what you paid to learn.
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.