Exact Match
Keyword matching restricted to searches with the same meaning as your keyword (written in [brackets]). Fewest impressions, highest control.
Free · no signup · last reviewed August 29, 2026
The definition
Keyword matching restricted to searches with the same meaning as your keyword (written in [brackets]). Fewest impressions, highest control.
Why it matters to an owner
When you're proving whether a market works, exact match keeps the experiment clean. You know precisely what you paid to learn.
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.