Paid Social
Advertising on social platforms. Interruption-based demand creation, versus search's demand capture. Strong targeting, weaker intent.
Free · no signup · last reviewed August 29, 2026
The definition
Advertising on social platforms. Interruption-based demand creation, versus search's demand capture. Strong targeting, weaker intent.
Why it matters to an owner
Works for visual trades and offers people didn't know to want; struggles for 'my pipe burst' businesses, where search owns the moment of need.
Keep going
Organic SocialUnpaid social media posting. Platform algorithms show business posts to a small slice of f…RetargetingShowing ads specifically to people who already visited your site or engaged with you. Chea…Display NetworkGoogle's banner-ad inventory across millions of websites and apps. Cheap impressions, low …
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.