Funnel
The path from stranger to customer — aware, interested, deciding, buying — with drop-off at every stage. Marketing's job is widening the top and smoothing the middle.
Free · no signup · last reviewed August 29, 2026
The definition
The path from stranger to customer — aware, interested, deciding, buying — with drop-off at every stage. Marketing's job is widening the top and smoothing the middle.
Why it matters to an owner
Find the leakiest stage before spending anywhere: more traffic into a broken funnel just buys more leaks.
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.