Click Fraud
Clicks from bots or bad actors (including competitors) that spend your budget with zero intent. Google filters much of it automatically and credits detected invalid clicks.
Free · no signup · last reviewed August 29, 2026
The definition
Clicks from bots or bad actors (including competitors) that spend your budget with zero intent. Google filters much of it automatically and credits detected invalid clicks.
Why it matters to an owner
Worry proportionally: check the 'invalid clicks' column before buying anti-fraud tooling. For most local accounts it's a rounding error, not a crisis.
Keep going
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.