Ad Rank
Google's auction score deciding whether and where your ad shows — bid × quality factors × expected impact of assets. Recalculated every single auction.
Free · no signup · last reviewed August 29, 2026
The definition
Google's auction score deciding whether and where your ad shows — bid × quality factors × expected impact of assets. Recalculated every single auction.
Why it matters to an owner
Why the biggest wallet doesn't always win: a relevant ad with a matched landing page can outrank a lazy competitor bidding twice as much.
Keep going
Quality ScoreGoogle's 1–10 rating of how relevant your keyword, ad, and landing page are to each other.…CPC (Cost Per Click)What you pay each time someone clicks your ad. Set by auction, so it varies by industry, k…Message MatchWhen the landing page repeats the promise of the ad that was clicked — same headline idea,…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.