Ad Assets (Extensions)
The extras attached to search ads. Sitelinks, callouts, call buttons, location info. Free to add; they expand your ad's real estate and clickability.
Free · no signup · last reviewed August 29, 2026
The definition
The extras attached to search ads. Sitelinks, callouts, call buttons, location info. Free to add; they expand your ad's real estate and clickability.
Why it matters to an owner
Fill in every asset that's true for your business. More pixels on the results page at no extra cost is the closest thing Google Ads has to free money.
Keep going
CTR (Click-Through Rate)Clicks divided by impressions. The share of people who saw your ad or listing and clicked.…Ad RankGoogle's auction score deciding whether and where your ad shows. Bid × quality factors × e…Google Ads for OwnersEverything that matters, nothing that merely impresses: legible structure, backward budget…
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.