Path: I'm Not Getting Leads
Six steps from 'the phone isn't ringing' to a working, measured lead engine. Diagnose first, then fix the right thing in the right order.
Free · no signup · last reviewed August 29, 2026
Work the steps in order. Each builds on the last. Your progress saves in this browser.
- Why is my website not getting leads?
It's one of two failures, and they need opposite fixes: nobody's arriving (a traffic problem) or people arrive and don't act (a conversion problem). Analytics tells you which in five minutes. Check monthly visitors before touching anything.
- How do I know if my marketing is actually working?
One test: can you say what a lead costs from each channel, this month, from data. Not vibes? If yes, you know exactly what's working. If no, the first marketing job isn't more marketing, it's measurement.
- How do I get more Google reviews?
Ask every satisfied customer, at the moment of satisfaction, with a direct link that opens the review box in one tap. The mechanics matter more than the message: friction, not unwillingness, is why happy customers don't review.
- What's the best marketing for $500 a month?
At $500, concentration beats coverage: pick the single channel closest to existing demand and fund it properly rather than sprinkling five. For most local services that's either a tight Google Search campaign (a few exact keywords, ruthless negatives) or doubling down on reviews + GBP if your market runs on maps.
- Google Ads Budget Planner
Turn a monthly budget into expected clicks, leads, and cost per lead. With cited benchmark presets and honest ranges.
- Should I invest in SEO or paid ads first?
If you need customers this quarter: ads first. They're the only channel with a same-month feedback loop, and the search-terms data they produce teaches you exactly which phrases convert (intelligence SEO then uses).
Keep going
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.