Path: I'm Not Getting Leads

Six steps from 'the phone isn't ringing' to a working, measured lead engine — diagnose first, then fix the right thing in the right order.

Free · no signup · last reviewed August 29, 2026

Work the steps in order — each builds on the last. Your progress saves in this browser.

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  1. Why is my website not getting leads?

    It's one of two failures, and they need opposite fixes: nobody's arriving (a traffic problem) or people arrive and don't act (a conversion problem). Analytics tells you which in five minutes — check monthly visitors before touching anything.

  2. How do I know if my marketing is actually working?

    One test: can you say what a lead costs from each channel, this month, from data — not vibes? If yes, you know exactly what's working. If no, the first marketing job isn't more marketing, it's measurement.

  3. How do I get more Google reviews?

    Ask every satisfied customer, at the moment of satisfaction, with a direct link that opens the review box in one tap. The mechanics matter more than the message: friction, not unwillingness, is why happy customers don't review.

  4. What's the best marketing for $500 a month?

    At $500, concentration beats coverage: pick the single channel closest to existing demand and fund it properly rather than sprinkling five. For most local services that's either a tight Google Search campaign (a few exact keywords, ruthless negatives) or doubling down on reviews + GBP if your market runs on maps.

  5. Google Ads Budget Planner

    Turn a monthly budget into expected clicks, leads, and cost per lead — with cited benchmark presets and honest ranges.

  6. Should I invest in SEO or paid ads first?

    If you need customers this quarter: ads first — they're the only channel with a same-month feedback loop, and the search-terms data they produce teaches you exactly which phrases convert (intelligence SEO then uses).

This is the work. Want it done?

Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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