Word of Mouth
Customers recommending you unprompted. The channel attribution can't see and competitors can't buy.
Free · no signup · last reviewed August 29, 2026
The definition
Customers recommending you unprompted. The channel attribution can't see and competitors can't buy.
Why it matters to an owner
Unmeasurable but not unmanageable: remarkable service, a memorable specific ('they sent a photo report'), and the referral ask are how you manufacture it on purpose.
Keep going
Referral ProgramA systematic ask (and often reward) for customer introductions. Formalizes the channel mos…Dark TrafficVisits whose true source analytics can't see, shared links in texts, DMs, apps, usually mi…The Review Generation SystemReview count is an asking metric, not a satisfaction metric: peak-moment asks, one-tap lin…
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.