Referral Program

A systematic ask (and often reward) for customer introductions. Formalizes the channel most service businesses already depend on accidentally.

Free · no signup · last reviewed August 29, 2026

The definition

A systematic ask (and often reward) for customer introductions. Formalizes the channel most service businesses already depend on accidentally.

Why it matters to an owner

Referred customers close faster and haggle less. The minimum viable program: ask at the moment of thanks, make it effortless, and always close the loop with a thank-you.

This is the work. Want it done?

Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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