Tone of Voice
How your business sounds in writing. Formal or neighborly, technical or plain. Consistency makes it recognizable.
Free · no signup · last reviewed August 29, 2026
The definition
How your business sounds in writing. Formal or neighborly, technical or plain. Consistency makes it recognizable.
Why it matters to an owner
Pick the voice of your best technician on a good day: competent, plain, unhurried. Write everything in it and your marketing sounds like one trustworthy person instead of a committee.
Keep going
Brand Style GuideThe reference doc for how your business looks and sounds. Logo usage, colors, fonts, voice…CopywritingWriting that moves a reader toward an action. Ads, pages, emails. Judged by response, not …PositioningThe slot you occupy in a customer's mind relative to alternatives. The specialist vs. the …
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.