Target CPA
A smart-bidding strategy where you name the cost per conversion you want and Google bids to hit it on average.
Free · no signup · last reviewed August 29, 2026
The definition
A smart-bidding strategy where you name the cost per conversion you want and Google bids to hit it on average.
Why it matters to an owner
Set it from your break-even math, not hope. And expect volume to drop if your target is below what your market actually costs.
Keep going
CPA (Cost Per Acquisition)Total spend divided by new customers won. Leads that actually closed. Deeper than CPL beca…Smart BiddingGoogle's automated bid strategies (Target CPA, Target ROAS, Maximize Conversions) that set…Break-even CPA CalculatorThe most you can pay for a lead or a click before you lose money. From your price, margin,…
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.