Target CPA
A smart-bidding strategy where you name the cost per conversion you want and Google bids to hit it on average.
Free · no signup · last reviewed August 29, 2026
The definition
A smart-bidding strategy where you name the cost per conversion you want and Google bids to hit it on average.
Why it matters to an owner
Set it from your break-even math, not hope — and expect volume to drop if your target is below what your market actually costs.
Keep going
CPA (Cost Per Acquisition)Total spend divided by new customers won — leads that actually closed. Deeper than CPL bec…Smart BiddingGoogle's automated bid strategies (Target CPA, Target ROAS, Maximize Conversions) that set…Break-even CPA CalculatorThe most you can pay for a lead or a click before you lose money — from your price, margin…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.