Share of Voice
Your visibility as a fraction of the market's total. In ads (impression share), search results, or general presence.
Free · no signup · last reviewed August 29, 2026
The definition
Your visibility as a fraction of the market's total. In ads (impression share), search results, or general presence.
Why it matters to an owner
The local version is concrete: search your five money terms and count who appears. The map pack, the ads, the organic page. That's the voice being shared.
Keep going
Impression ShareThe percentage of eligible auctions where your ad actually appeared. Lost share splits int…Local PackThe map with three business listings that appears atop local-intent searches. Placement de…The Recon MethodOur complete competitive-intelligence process, published: map the real competitive set, co…
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.