Service-Area Business (SAB)
A business serving customers at their locations rather than a storefront. On Google Business Profile: hidden address, defined service area.
Free · no signup · last reviewed August 29, 2026
The definition
A business serving customers at their locations rather than a storefront. On Google Business Profile: hidden address, defined service area.
Why it matters to an owner
Set the service area you genuinely cover, not the fifty-town fantasy. Realism ranks better and stops you paying for leads you'd decline.
Keep going
GBP Optimization, Field by FieldThe fields that rank (category, name, services, area), the fields that convert (photos, ho…Local SEO & Google Business ProfileThe whole local system: the proximity/relevance/prominence model, profile-as-product, revi…GeotargetingRestricting ads to a geography. Radius, cities, zips. Google's default includes people mer…
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.