Geotargeting
Restricting ads to a geography — radius, cities, zips. Google's default includes people merely 'interested in' your area; 'presence' targeting means people actually there.
Free · no signup · last reviewed August 29, 2026
The definition
Restricting ads to a geography — radius, cities, zips. Google's default includes people merely 'interested in' your area; 'presence' targeting means people actually there.
Why it matters to an owner
The presence/interest setting is the most common silent budget leak in local accounts — check it before you diagnose anything else.
Keep going
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.