Geotargeting
Restricting ads to a geography. Radius, cities, zips. Google's default includes people merely 'interested in' your area; 'presence' targeting means people actually there.
Free · no signup · last reviewed August 29, 2026
The definition
Restricting ads to a geography. Radius, cities, zips. Google's default includes people merely 'interested in' your area; 'presence' targeting means people actually there.
Why it matters to an owner
The presence/interest setting is the most common silent budget leak in local accounts. Check it before you diagnose anything else.
Keep going
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.