PAS (Problem–Agitate–Solve)
A copy structure: name the problem, make its cost vivid, present the solution. Works because it starts where the reader already is.
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The definition
A copy structure: name the problem, make its cost vivid, present the solution. Works because it starts where the reader already is.
Why it matters to an owner
The honest version agitates with truth (what the leak does to the subfloor), not manufactured fear. Customers can tell which one you're doing.
Keep going
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.