AIDA
Attention, Interest, Desire, Action. The century-old skeleton for persuasive messages, still under most ads and landing pages.
Free · no signup · last reviewed August 29, 2026
The definition
Attention, Interest, Desire, Action. The century-old skeleton for persuasive messages, still under most ads and landing pages.
Why it matters to an owner
Use it as a checklist, not a formula: does the page earn attention, build a case, make it feel real, and ask plainly? Most weak pages skip straight from attention to ask.
Keep going
CopywritingWriting that moves a reader toward an action. Ads, pages, emails. Judged by response, not …FunnelThe path from stranger to customer, aware, interested, deciding, buying, with drop-off at …Call to Action (CTA)The instruction telling a visitor what to do next. Button, link, or phone number. Pages co…
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.