AIDA
Attention, Interest, Desire, Action — the century-old skeleton for persuasive messages, still under most ads and landing pages.
Free · no signup · last reviewed August 29, 2026
The definition
Attention, Interest, Desire, Action — the century-old skeleton for persuasive messages, still under most ads and landing pages.
Why it matters to an owner
Use it as a checklist, not a formula: does the page earn attention, build a case, make it feel real, and ask plainly? Most weak pages skip straight from attention to ask.
Keep going
CopywritingWriting that moves a reader toward an action — ads, pages, emails. Judged by response, not…FunnelThe path from stranger to customer — aware, interested, deciding, buying — with drop-off a…Call to Action (CTA)The instruction telling a visitor what to do next — button, link, or phone number. Pages c…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.