Last-Touch Attribution
Crediting a conversion entirely to the final click before it. Simple, standard, and blind to everything that built the intent.
Free · no signup · last reviewed August 29, 2026
The definition
Crediting a conversion entirely to the final click before it. Simple, standard, and blind to everything that built the intent.
Why it matters to an owner
Last-touch flatters branded search and starves discovery channels. Fine as a default — dangerous as the sole lens for killing campaigns.
Keep going
First-Touch AttributionCrediting the sale to the first recorded interaction — the channel that started the relati…AttributionDeciding which marketing touch gets credit for a sale — first click, last click, or split …Multi-Touch AttributionSplitting conversion credit across several interactions on the path. More honest in theory…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.