Last-Touch Attribution
Crediting a conversion entirely to the final click before it. Simple, standard, and blind to everything that built the intent.
Free · no signup · last reviewed August 29, 2026
The definition
Crediting a conversion entirely to the final click before it. Simple, standard, and blind to everything that built the intent.
Why it matters to an owner
Last-touch flatters branded search and starves discovery channels. Fine as a default. Dangerous as the sole lens for killing campaigns.
Keep going
First-Touch AttributionCrediting the sale to the first recorded interaction. The channel that started the relatio…AttributionDeciding which marketing touch gets credit for a sale. First click, last click, or split a…Multi-Touch AttributionSplitting conversion credit across several interactions on the path. More honest in theory…
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.