First-Touch Attribution
Crediting the sale to the first recorded interaction. The channel that started the relationship. Rewards discovery channels.
Free · no signup · last reviewed August 29, 2026
The definition
Crediting the sale to the first recorded interaction. The channel that started the relationship. Rewards discovery channels.
Why it matters to an owner
If you pay partners or judge channels by who 'found' the customer, first-touch is the honest ledger. Capture it at the first form fill, automatically.
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.