First-Touch Attribution
Crediting the sale to the first recorded interaction — the channel that started the relationship. Rewards discovery channels.
Free · no signup · last reviewed August 29, 2026
The definition
Crediting the sale to the first recorded interaction — the channel that started the relationship. Rewards discovery channels.
Why it matters to an owner
If you pay partners or judge channels by who 'found' the customer, first-touch is the honest ledger — capture it at the first form fill, automatically.
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.