Conversion Value
A dollar amount attached to each conversion action, letting reports and bidding weigh a $200 lead differently from a $5,000 one.
Free · no signup · last reviewed August 29, 2026
The definition
A dollar amount attached to each conversion action, letting reports and bidding weigh a $200 lead differently from a $5,000 one.
Why it matters to an owner
Even rough values beat none: value your quote-request at your average job's profit and the account starts optimizing for money instead of raw lead count.
Keep going
LTV (Lifetime Value)The total profit a customer generates over the whole relationship. Repeat purchases, renew…Target ROASA smart-bidding strategy optimizing toward a revenue-per-dollar goal instead of a cost-per…Conversion TrackingThe wiring that reports a lead or sale back to the platform that produced the click. Witho…
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.