Target ROAS
A smart-bidding strategy optimizing toward a revenue-per-dollar goal instead of a cost-per-lead goal. Requires conversion values to be meaningful.
Free · no signup · last reviewed August 29, 2026
The definition
A smart-bidding strategy optimizing toward a revenue-per-dollar goal instead of a cost-per-lead goal. Requires conversion values to be meaningful.
Why it matters to an owner
Mostly for e-commerce; a service business passing the same static 'value' on every lead is running Target CPA with extra steps.
Keep going
ROAS (Return On Ad Spend)Revenue attributed to ads divided by ad spend. A ROAS of 4 means $4 back per $1 spent — be…Smart BiddingGoogle's automated bid strategies (Target CPA, Target ROAS, Maximize Conversions) that set…Conversion TrackingThe wiring that reports a lead or sale back to the platform that produced the click. Witho…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.