CMS
Content management system — the software your website runs on (WordPress, Squarespace, Webflow, Shopify) that lets you edit pages without writing code.
Free · no signup · last reviewed August 29, 2026
The definition
Content management system — the software your website runs on (WordPress, Squarespace, Webflow, Shopify) that lets you edit pages without writing code.
Why it matters to an owner
The choice matters less than the ownership: whichever CMS, the admin login belongs to a business-owned account, and you can export your content.
Keep going
Marketing You OwnWhat owning your marketing actually means, asset by asset — domain, ads, analytics, lists,…Web HostingThe server your website lives on — separate from your domain (the address) and your CMS (t…Marketing Ownership AuditEight assets, one question each — who actually owns it? — with the specific risk behind ev…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.