Churn
The rate at which customers stop buying or cancel. The silent opponent of every growth effort.
Free · no signup · last reviewed August 29, 2026
The definition
The rate at which customers stop buying or cancel. The silent opponent of every growth effort.
Why it matters to an owner
At 5% monthly churn, half your customers are gone in a year — marketing that outruns churn is expensive; fixing churn makes every campaign cheaper.
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.