Bid Adjustment
Percentage bid changes layered on a base bid by device, location, schedule, or audience. Bid 20% more on mobile, 30% less after hours.
Free · no signup · last reviewed August 29, 2026
The definition
Percentage bid changes layered on a base bid by device, location, schedule, or audience. Bid 20% more on mobile, 30% less after hours.
Why it matters to an owner
The scalpel for patterns your reports prove: if mobile converts worse for you, pay less for it. Adjust from your data, not vibes.
Keep going
Dayparting (Ad Scheduling)Limiting when your ads run, hours of day, days of week, or adjusting bids by time slot.…GeotargetingRestricting ads to a geography. Radius, cities, zips. Google's default includes people mer…Manual CPCYou set the maximum bid per keyword yourself. The training-wheels-off bidding mode. Full c…
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.