Bid Adjustment
Percentage bid changes layered on a base bid by device, location, schedule, or audience — bid 20% more on mobile, 30% less after hours.
Free · no signup · last reviewed August 29, 2026
The definition
Percentage bid changes layered on a base bid by device, location, schedule, or audience — bid 20% more on mobile, 30% less after hours.
Why it matters to an owner
The scalpel for patterns your reports prove: if mobile converts worse for you, pay less for it. Adjust from your data, not vibes.
Keep going
Dayparting (Ad Scheduling)Limiting when your ads run — hours of day, days of week — or adjusting bids by time slot.…GeotargetingRestricting ads to a geography — radius, cities, zips. Google's default includes people me…Manual CPCYou set the maximum bid per keyword yourself. The training-wheels-off bidding mode — full …
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.