Average Order Value (AOV)
Revenue per transaction on average. With frequency and retention, one of the three levers of customer value.
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The definition
Revenue per transaction on average. With frequency and retention, one of the three levers of customer value.
Why it matters to an owner
Raising it is marketing you already paid for: the maintenance plan offered at job's end, the bundled option, the good-better-best quote. Same lead, bigger customer.
Keep going
LTV (Lifetime Value)The total profit a customer generates over the whole relationship — repeat purchases, rene…LTV : CAC CalculatorWhat a customer is really worth over the whole relationship, against what one costs to acq…Close RateThe share of leads (or quotes) that become customers. The multiplier connecting marketing …
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.