Above the Fold
What's visible before scrolling. On phones — most of your traffic — that's a headline, a sentence, and one action, if you're disciplined.
Free · no signup · last reviewed August 29, 2026
The definition
What's visible before scrolling. On phones — most of your traffic — that's a headline, a sentence, and one action, if you're disciplined.
Why it matters to an owner
The five-second test happens here: what you do, where, and what to do next, without a scroll. Everything else is below deck.
Keep going
Call to Action (CTA)The instruction telling a visitor what to do next — button, link, or phone number. Pages c…Landing PageA standalone page built for one campaign and one action, as opposed to your homepage which…Message MatchWhen the landing page repeats the promise of the ad that was clicked — same headline idea,…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.