White Labeling
An agency reselling another company's work as its own — common in SEO, ads, and web design. Legal and often fine; opaque when hidden.
Free · no signup · last reviewed August 29, 2026
The definition
An agency reselling another company's work as its own — common in SEO, ads, and web design. Legal and often fine; opaque when hidden.
Why it matters to an owner
Worth asking directly: 'who actually does the work?' Layers of markup and telephone-game reporting are the cost; judge whether the management layer earns it.
Keep going
Marketing RetainerA recurring monthly fee for agency services — sometimes for defined deliverables, sometime…Marketing You OwnWhat owning your marketing actually means, asset by asset — domain, ads, analytics, lists,…Scope CreepWork expanding beyond what was agreed without the price or timeline moving with it. Kills …
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.