White Labeling
An agency reselling another company's work as its own. Common in SEO, ads, and web design. Legal and often fine; opaque when hidden.
Free · no signup · last reviewed August 29, 2026
The definition
An agency reselling another company's work as its own. Common in SEO, ads, and web design. Legal and often fine; opaque when hidden.
Why it matters to an owner
Worth asking directly: 'who actually does the work?' Layers of markup and telephone-game reporting are the cost; judge whether the management layer earns it.
Keep going
Marketing RetainerA recurring monthly fee for agency services. Sometimes for defined deliverables, sometimes…Marketing You OwnWhat owning your marketing actually means, asset by asset, domain, ads, analytics, lists, …Scope CreepWork expanding beyond what was agreed without the price or timeline moving with it. Kills …
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.