User-Generated Content (UGC)
Content your customers create — reviews, photos, videos, posts mentioning you. Trusted precisely because you didn't make it.
Free · no signup · last reviewed August 29, 2026
The definition
Content your customers create — reviews, photos, videos, posts mentioning you. Trusted precisely because you didn't make it.
Why it matters to an owner
Ask permission, then amplify: a customer's job-site photo with their words outperforms your best ad copy, because prospects know which one was paid to say it.
Keep going
Social ProofEvidence other people chose you and were glad: reviews, counts, credentials, recognizable …The Review Generation SystemReview count is an asking metric, not a satisfaction metric: peak-moment asks, one-tap lin…Organic SocialUnpaid social media posting. Platform algorithms show business posts to a small slice of f…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.