SSL / HTTPS
The encryption layer (padlock icon) between browsers and your site. Free via Let's Encrypt; browsers shame sites without it and forms on HTTP pages leak.
Free · no signup · last reviewed August 29, 2026
The definition
The encryption layer (padlock icon) between browsers and your site. Free via Let's Encrypt; browsers shame sites without it and forms on HTTP pages leak.
Why it matters to an owner
Non-negotiable and usually one checkbox at your host. 'Not Secure' next to your business name costs trust you paid ads to earn.
Keep going
Web HostingThe server your website lives on — separate from your domain (the address) and your CMS (t…CRO (Conversion Rate Optimization)Systematically improving the share of visitors who act — clearer offers, fewer fields, fas…Core Web VitalsGoogle's three page-experience metrics — loading (LCP), interactivity (INP), and visual st…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.