Server-Side Tracking

Sending conversion data from your server to ad platforms instead of (or alongside) the browser. More resilient to blockers and privacy changes, more setup.

Free · no signup · last reviewed August 29, 2026

The definition

Sending conversion data from your server to ad platforms instead of (or alongside) the browser. More resilient to blockers and privacy changes, more setup.

Why it matters to an owner

Worth knowing exists, rarely worth owner-scale effort yet: get browser-side tracking honest first. This is the upgrade path, not the starting point.

Keep going

Conversion TrackingThe wiring that reports a lead or sale back to the platform that produced the click. Witho…Tracking PixelA snippet (originally a 1×1 image, now JavaScript) that reports visits and actions back to…GA4 + GTM Without TearsThe measurement setup that makes every other marketing decision honest: container-first in…

This is the work. Want it done?

Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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