Referral Traffic
Visits arriving via links on other websites — directories, news mentions, partners. Analytics shows which sites send them.
Free · no signup · last reviewed August 29, 2026
The definition
Visits arriving via links on other websites — directories, news mentions, partners. Analytics shows which sites send them.
Why it matters to an owner
A prospecting list hiding in a report: whoever already sends you visitors is warm ground for a partnership, a testimonial trade, or a better listing.
Keep going
BacklinkA link from someone else's site to yours. Search engines read quality links as votes of cr…Local CitationAny web mention of your business's name, address, and phone — directories, maps, industry …Organic TrafficVisitors from unpaid search results. Earned by content and reputation rather than bought p…
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