301 Redirect
A permanent forward from an old URL to a new one, carrying most accumulated search credit along.
Free · no signup · last reviewed August 29, 2026
The definition
A permanent forward from an old URL to a new one, carrying most accumulated search credit along.
Why it matters to an owner
The rule that saves rankings during redesigns: every old URL that had traffic or links gets a 301 to its successor. Skipping this is how sites lose years of SEO overnight.
Keep going
SEO (Search Engine Optimization)Making your site the best available answer for searches your customers make, so it ranks w…BacklinkA link from someone else's site to yours. Search engines read quality links as votes of cr…Organic TrafficVisitors from unpaid search results. Earned by content and reputation rather than bought p…
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.