Local Services Ads (LSAs)

Google's pay-per-lead (not per-click) ads for eligible service trades, shown above regular search ads with a 'Google Guaranteed' badge after screening.

Free · no signup · last reviewed August 29, 2026

The definition

Google's pay-per-lead (not per-click) ads for eligible service trades, shown above regular search ads with a 'Google Guaranteed' badge after screening.

Why it matters to an owner

Worth testing if your trade qualifies — you pay for conversations, not clicks, and can dispute junk leads. Reviews heavily influence placement, so the review system feeds this too.

Keep going

The Review Generation SystemReview count is an asking metric, not a satisfaction metric: peak-moment asks, one-tap lin…Google Ads for OwnersEverything that matters, nothing that merely impresses: legible structure, backward budget…CPL (Cost Per Lead)Total spend divided by leads produced. The first number that tells you whether a campaign …

This is the work. Want it done?

Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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