Lead
A person who raised a hand — form, call, message — with contact info attached. Upstream of prospect, quote, and customer.
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The definition
A person who raised a hand — form, call, message — with contact info attached. Upstream of prospect, quote, and customer.
Why it matters to an owner
Define it precisely in your own shop: a spam form-fill is not a lead, a wrong-number call is not a lead. Loose definitions inflate marketing and insult the math downstream.
Keep going
CPL (Cost Per Lead)Total spend divided by leads produced. The first number that tells you whether a campaign …Marketing-Qualified Lead (MQL)A lead meeting marketing's threshold of fit and interest, worth sales effort. The B2B pipe…PipelineYour leads arranged by stage — new, contacted, quoted, won/lost — with a value attached. T…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.