Heatmap
A visualization of where visitors click, move, and how far they scroll on a page. Useful for spotting ignored CTAs and false floors.
Free · no signup · last reviewed August 29, 2026
The definition
A visualization of where visitors click, move, and how far they scroll on a page. Useful for spotting ignored CTAs and false floors.
Why it matters to an owner
Occasionally illuminating, frequently theater. Before installing one, check the free version of the same insight: are people converting? The heatmap explains 'why not' only after 'not' is established.
Keep going
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.