Heatmap
A visualization of where visitors click, move, and how far they scroll on a page. Useful for spotting ignored CTAs and false floors.
Free · no signup · last reviewed August 29, 2026
The definition
A visualization of where visitors click, move, and how far they scroll on a page. Useful for spotting ignored CTAs and false floors.
Why it matters to an owner
Occasionally illuminating, frequently theater. Before installing one, check the free version of the same insight: are people converting? The heatmap explains 'why not' only after 'not' is established.
Keep going
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.