Gross Margin
Revenue minus direct costs of delivering the work, as a percentage. The profit pool all marketing math should draw from.
Free · no signup · last reviewed August 29, 2026
The definition
Revenue minus direct costs of delivering the work, as a percentage. The profit pool all marketing math should draw from.
Why it matters to an owner
Every calculator on this site asks for it because ad math on revenue is fiction: you can only spend margin. If you don't know yours, that's this week's homework.
Keep going
Break-even CPA CalculatorThe most you can pay for a lead or a click before you lose money. From your price, margin,…LTV : CAC CalculatorWhat a customer is really worth over the whole relationship, against what one costs to acq…Customer Acquisition Cost (CAC)Total sales and marketing cost divided by new customers gained. The all-in price of one ne…
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.