E-E-A-T
Experience, Expertise, Authoritativeness, Trust — Google's quality framework, applied hardest to content affecting money and wellbeing.
Free · no signup · last reviewed August 29, 2026
The definition
Experience, Expertise, Authoritativeness, Trust — Google's quality framework, applied hardest to content affecting money and wellbeing.
Why it matters to an owner
For a service business it's concrete: real credentials on the page, real author names, real photos, verifiable claims. The anonymous content mill is what this framework exists to demote.
Keep going
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.