Conversion Window
How long after a click a conversion still counts toward the ad. Commonly 30 days. Why yesterday's report changes by Friday.
Free · no signup · last reviewed August 29, 2026
The definition
How long after a click a conversion still counts toward the ad. Commonly 30 days. Why yesterday's report changes by Friday.
Why it matters to an owner
The answer to 'why did last week's numbers move?': conversions backfill into the click's date. Judge weeks after they've aged, not the morning after.
Keep going
Conversion TrackingThe wiring that reports a lead or sale back to the platform that produced the click. Witho…AttributionDeciding which marketing touch gets credit for a sale. First click, last click, or split a…Smart BiddingGoogle's automated bid strategies (Target CPA, Target ROAS, Maximize Conversions) that set…
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