Bounce Rate (Website)
The share of visits that end without meaningful interaction. High bounce on a paid landing page usually means message mismatch or slow load.
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The definition
The share of visits that end without meaningful interaction. High bounce on a paid landing page usually means message mismatch or slow load.
Why it matters to an owner
Check bounce by traffic source: a page can be great for search visitors and wrong for your ads at the same time.
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