Bounce Rate (Email)
The share of sent emails that couldn't be delivered. Dead addresses (hard bounces) or temporary failures (soft). High bounce rates poison sender reputation.
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The definition
The share of sent emails that couldn't be delivered. Dead addresses (hard bounces) or temporary failures (soft). High bounce rates poison sender reputation.
Why it matters to an owner
Verify lists before sending. A 5%+ bounce rate tells every mail provider you're careless, and they remember.
Keep going
Email Warmup, ExplainedWhat warmup actually does, our planning timelines and the reasoning behind them, and the h…Cold Email Infrastructure, the Honest VersionWhy cold email fails in the plumbing before copy matters: separate domains, the authentica…DNSBL (DNS Blacklist)Public lists of domains and IPs associated with spam, queried by mail filters in real time…
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