Benchmarks
Cited numbers, dated, refreshed quarterly.
How We Source Every NumberThe rules behind our benchmarks pages: named sources, publication dates on every figure, quarterly re-verification, and what we refuse to publish.Google Ads Cost Benchmarks (U.S.)What search advertising costs right now, average CPC, CTR, conversion rate, and cost per lead, from named, dated public sources, with the caveats stated.
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.