Benchmarks
Cited numbers, dated, refreshed quarterly.
How We Source Every NumberThe rules behind our benchmarks pages: named sources, publication dates on every figure, quarterly re-verification, and what we refuse to publish.Google Ads Cost Benchmarks (U.S.)What search advertising costs right now — average CPC, CTR, conversion rate, and cost per lead — from named, dated public sources, with the caveats stated.
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.